In my earlier post in August 2007 -
'Orkut Celebrates India's Independence Day', I predicted that Orkut would be losing its leadership
position in Indian social networking websites to
Facebook in a few years. I was convinced of this by the increasing popularity of
Facebook and of the fact that Google was not reacting enough to meet
Facebook challenge. But Surprise! Google is not lying down.
In the last few months(after my post), we have seen the revamping of the orkut website and now Google is getting ready to outfox(or should it be out 'open'??)
Facebook. Yeah! Google is opening
initially orkut and iGoogle to third party developers to take on the
Facebook challenge. And from there they will slowly expand to Gmail, Google Talk and other Google services. Now, we have to wait for November 5, from when on we will start getting all the gadgets and applications we
would loved to have in our orkut page but Google did not have the resources to provide it to us.
Read more about how "
Google is planning to out open Facebook on November 5" in
Techcrunch.
Not only that, Google is getting ready to take on "Twitter" Challenge too.
Twitter (
micro blogging) brought both blogging and social networking together by asking people to update regularly - "What are you doing". Now, Google has bought a Twitter- clone
Jaiku to enter this new area that is getting rapidly famous. Read more about it in
Jaiku's Blog - We 're joining Google.
If you are asking why does Google buying
Jaiku or out opening
Facebook is a major issue when they have a great & an unbeatable search engine?
Just find out which Google service has the most page views per day?
Is it search? No.
Blogger? No.
Google Maps? No.
Picasa? No.
So, what is it?
Orkut.
It makes sense that Google is aggressively entering social media space.